Apply to use the State Brand
Easy to apply. Hard to ignore.
84% of South Australians want to support local businesses.
Add the State Brand logo to your website, signage or advertising to make the most of loyal local support.
Free, easy and yours to use — it’s the easiest business decision you’ll make all year.
Locally, our brand helps South Australians to identify what's local so they can show their support - and South Australians love to support their state. Beyond our borders, collective use of the brand helps grow awareness of our state as we position South Australia as an outstanding destination to live, work, travel and invest.
Who can use the State Brand?
Businesses who can demonstrate their relationship with South Australia as per one of the criteria below:
- More than half of the inputs, ingredients or components of product(s) or service(s) come from South Australia
- The business or other headquarters are located in South Australia
- More than 30% of business operations are in South Australia
Testimonials
We’ve been using the state brand for over 5 years as a credible trademark to support our focus on authenticity and local produce. Brand SA is a perfect fit for Rainbow Fresh.
Juliet Tripodi
Director, Manager of Sales & Marketing
Rainbow Fresh
To me, the State Brand is about displaying the strength we have as a state. We want people to know we are a proud South Australian business, providing quality South Australian food, wine and event experiences.
Daniel Michael
Gluttony
The State logo lets all South Australian consumers know where we come from: that we are a 100% South Australian owned and operated business. With the logo sitting on top of Fleurieu Milk’s lids, consumers can see it straight away. This could be the difference in which product they choose.
Clay Sampson
Fleurieu Milk Company
The Yoghurt Shop's use of the state brand emphasises our South Australian roots, promotes the Australian-made quality, and appeals to international markets where our products are synonymous with world-class quality. It's a symbol of our commitment to excellence, local pride, and global reach.
Brandon Reynolds
Chief Operating Officer
The Yoghurt Shop
State Brand registration
If you have already registered to use the State Brand you do not need to register again.
Before you add the State Brand design elements to your South Australian business, you will need to register here.
Once your application is approved, download the State Brand assets and submit your artwork for approval. You are ready to use the State Brand once your artwork application has been approved.
Artwork approval request
Once you have applied the State Brand assets to your artwork, please submit it for approval here. The Department for Trade and Investment will contact you within 1-2 working days to approve your artwork.
