Apply to use the State Brand
Easy to apply. Hard to ignore.
90% of South Australians want to support local businesses.
More than 10,000 South Australian businesses already proudly wear the State Brand, making them stand out for the right reasons.
Show your customers they’re choosing a business that’s local, dependable, welcoming and built for what’s next.
Add the State Brand logo to your website, signage or advertising to make the most of loyal local support.
Free, easy and yours to use — it’s the easiest business decision you’ll make all year.
Who can use the State Brand?
Businesses who can demonstrate their relationship with South Australia as per one of the criteria below:
- More than half of the inputs, ingredients or components of product(s) or service(s) come from South Australia
- The business or other headquarters are located in South Australia
- More than 30% of business operations are in South Australia
State Brand registration
If you have already registered to use the State Brand you do not need to register again.
Before you add the State Brand design elements to your South Australian business, you will need to register here.
Once your application is approved, download the State Brand assets and submit your artwork for approval. You are ready to use the State Brand once your artwork application has been approved.
Artwork approval request
Once you have been approved to use the State Brand and downloaded the assets, please submit how you will be using the brand on your website, advertising or signage for approval here. An image or PDF is great. Brand SA will contact you within 1-2 working days to approve your artwork.
