Who we are
and what we do
Founded with purpose
Brand South Australia’s role is to protect and strengthen the reputation of South Australia’s brand, ensuring it is nurtured as a key asset of the South Australian community.
We do this by:
- Maintaining and promoting the State Brand, driving its use across South Australian businesses and millions of products exported around the globe.
- Strengthening the state’s reputation and maximising the profile of South Australian goods, services, experiences and produce, locally, nationally and internationally.
- Working closely with industry and government departments to enrich and amplify the attraction of South Australia as a place to live, work, study, visit, invest and trade.
Brand SA is a dedicated agency, based in the Department for Trade and Investment and is supported by an advisory board of South Australians from a range of sectors.
Our vision
Brand South Australia champions a compelling brand that unites industry, government and community in an effort to tell South Australia’s story to the world.
At home, we guide consumers towards choosing exceptional, locally made or owned products and services. Beyond our borders, we shine a light on the state we love and all it has to offer the world.
We are for
South Australian businesses
We support local businesses as they make great things happen in our state. We want to share these stories with the world.
We are for the
South Australian community
We know when we support local businesses, we are supporting our state. We're giving everyone the opportunity to buy locally and be a proud member of our wider community.
We are for
South Australian collaboration
We are government-enabled and operate at the intersection of business, community and government. This allows us to align our efforts when showcasing what South Australia has to offer on an international scale.
