Brand Guidelines
How to use the State Brand
Created with a distinct tone and style, the State Brand represents who we are and what we do
The State Brand is a unifying symbol, created to identify and position the vast array of businesses, services and products of South Australia. Under one banner, we leverage our competitive advantage, while building awareness for the state we call home.
These guidelines demonstrate how to adopt the flexible and impactful design system.
The State Brand
A doorway to opportunity
The State Brand identity is a highly flexible design that provides endless execution opportunities that are different but still say we’re from South Australia. The multiple open doorways represent that South Australia is open for business with new and exciting opportunities.
The South Australia Logo
South Australia Vertical Logo, Full Colour.
South Australia Horizontal Logo, Full Colour.
Adelaide, South Australia Horizontal Logo, Full Colour.
Graphic Border Device
The graphic border and panel devices have been designed as a broader visual language to enhance the South Australian Brand. These devices should be used to house imagery and colour.
Colour Palette
Primary
Secondary
Secondary
Typeface
Myriad Pro
Light
Myriad Pro
Regular
Tradeshow stand
The DNA of Brand South Australia is defined by core values
Creativity
We believe that without creativity, problems go unsolved. Brand South Australia was born to represent unseen makers and doers in our state. That’s why creativity remains a core value of the brand.
Innovation
Innovation keeps the brand beating forward. Understanding how we might adapt and firmly put the state into the future. Our brand stands for businesses building on the cutting edge in South Australia.
Industriousness
We will always support entrepreneurs, providing a welcoming environment for new starts and better models. We acknowledge the hard work that goes into a project and believe industrious actions strongly align with our values.
Like a person, Brand South Australia has a definitive personality in its approach to life and business
Progressive
As a State, we are always looking for ways to improve how we act. We’re committed to lifting every single South Australian economically and socially. Proudly standing alongside each other’s successes.
Refreshing
Refreshing is as it sounds. We aim to invigorate attitudes towards South Australia so we are always current and energised. With future-focused businesses and a constantly evolving attitude, we will always be up-to-date on a global stage.
Open
We’re open to all that may come South Australia’s way, providing open doors for communities to grow and develop in our state by tapping into a diverse range of opportunities.
Collaborative
Always supportive, we assist in all that’s positive in South Australia. Through partnerships and support, we will always have the back of people who make South Australia their home. Helping them become successful and strong in their abilities.
