Brand
South Australia
Celebrating South Australia and supporting all that's local
Here in South Australia, we're a proud bunch, passionate about our people, places, products and produce. At Brand South Australia, we shine a light on our state and all of its goodness, spreading the word across the globe.
The doorway to Australia
The opportunities are endless in South Australia
80%
of Australia’s premium wine
produced locally
$17.8b
of merchandise exports/year
70%
of energy produced from
renewables
8 key sectors
including creative, defence, minerals and energy,
food, wine and agribusiness,
health, hi-tech, tourism and space
South Australian
businesses registered
150,000
Easy to apply. Hard to ignore.
The State Brand. Make it your business.
When you buy South Australian produce, products and services, you’re supporting local people, our community, and the State.
Latest news
Buy SA Week returns in 2025
A celebration of all things local, Buy SA Week will be an opportunity for SA businesses to leverage the Buy SA. For SA. campaign, and encourage consumers to buy and support local.
Celebrate South Australian fashion this Mother’s Day: Support exceptional design and local makers
This Mother’s Day, celebrate the creative brilliance of South Australia’s fashion designers. By supporting local designers, you're investing in exceptional design, craftsmanship, and the future of a thriving creative community.
Support local with this ultimate SA Easter treats guide
Buns, bilbies, and brews – celebrate Easter by supporting SA’s local makers and producers. Here’s your guide to the best hot cross buns, creative chocolates, and quirky local treats.
New talent revealed for Brand SA Board
Meet the new Brand SA Board members who bring their knowledge, skills and industry expertise to proudly advise and champion Brand SA’s mission.
10,000 South Australian businesses registered to use the State Brand
In a major milestone, more than 10,000 South Australian businesses are now proudly registered to use the State Brand, with iconic chicken salt pioneer Mitani helping Brand SA reach this exciting milestone!
