Our objectives
We have ambitious goals to influence consumers to support local brands, products and businesses. Specifically, we want to see $1 in every $20 spent on South Australian products.
We want to evolve, revitalise and manage the State Brand, so that it enhances South Australia’s appeal, unites our stakeholders with one story and is seen as a key asset across government, industry and community.
Partnership criteria
Our focus is to drive business outcomes for the South Australian economy and grow recognition of the State Brand.
With this in mind, our ideal partners include:
- Supermarket retailers with a footprint in South Australia
- Consumer-facing South Australian events with substantial audience reach, which showcase, trial and encourage the purchase of South Australian products
- South Australian FMCG products or brands in operation for less than five years with no existing trade marketing plans
- Relevant industry organisations that can act as an extension of our team to help deliver our strategic objectives
- Partners that can provide demonstrable results.
Brand SA has limited capacity for paid partnerships, and will not consider requests for partnerships that do not meet these objectives.
Other ways to partner with us
Register to use
the State Brand
If your business is proudly South Australian, it's time to use the State Brand. Join a growing community of businesses that are sharing their status and telling the world about this unique place we call home. Register to use the State Brand today.
Be part of
the story
If you're registered to use the State Brand, be part of the story and share your photos using #brandSA or @brandsouthaus. If you would like to feature your business in future campaigns or on social media, submit your story to DTI.BrandSA@sa.gov.au.
Promotional
support
We're committed to driving the use of the State Brand within South Australia. If your organisation is running an event or activity that aligns with our objectives, please contact the team to see how we can support you with merchandise, signage or promotional assets.
Show your support for South Australia
Think you’d make a great partner?
If the objectives of your organisation align with ours and you have an idea for how we can work together we’d love to hear from you. Email or upload your proposal here.
Your proposal should include:
- A defined partnerships plan with key accountabilities.
- Your objectives, detailing how these align with Brand SA’s strategic objectives.
- Suggested performance indicators and measures.
- Resourcing, execution and timelines.
- Total budget.
