Brand SA

Raise a Glass to South Australian Spirits and Beer!
Crafted with Pride, Poured with Purpose.

When you choose South Australian-made spirits or beer, you’re doing more than enjoying a great drink — you’re backing the makers, growers, and communities that define our State’s flavour. From the botanicals in our gins to the barley in our brews, every sip tells a story of local craftsmanship, innovation, and pride.

By buying local, you’re helping keep jobs, creativity, and investment right here in South Australia — and that’s something worth toasting.

SA made. That’s the spirit.

Behind every bottle is a local team, local ingredients, and local craftsmanship. So when you choose a South Australian spirit, you’re not just serving a drink — you’re supporting a community.

Put flavour first.

South Australian distillers are celebrated for bold, distinctive flavours — shaped by local botanicals and the character of our region. With SA spirits, you’re pouring something truly unique to our State.

Back our distillers and growers.

Every bottle is a partnership. By pouring local, you’re backing the farmers, growers, and small businesses who bring South Australia’s finest ingredients to life.

Taste the award-winning difference.

Our distillers don’t just compete on the world stage — they win. South Australian spirits consistently take home gold, proving our local passion produces global-quality flavour.

SA brewed. We'll cheers to that.

With more than 80 independent breweries employing over 2,000 South Australians, our beer industry is a powerhouse of creativity and community impact — contributing around $120 million to our State’s economy each year.

Brewed with the best.

South Australia leads the nation in quality barley production — the foundation of great beer. As our brewing industry grows, more of that supply chain stays local, keeping money in our State.

Innovation on tap.

Independent brewers are the pioneers of new flavours and styles — experimenting with unexpected ingredients, collaborating with local roasters and bakers, and pushing the boundaries of what beer can be.

Community at the core.

From the city to the regions, SA brewers are creating places where locals come together. Our regional breweries are not only revitalising small towns — they’re putting them on the map.

Raise your glass to the people, places, and flavours that make our State something special.

For businesses

Download our Buy SA Spirits and Buy SA Beer assets to use on your socials or at point of sale here.