South Australia

Celebrating South Australia and supporting all that's local

Here in South Australia, we're a proud bunch, passionate about our people, places, products and produce. At Brand South Australia, we shine a light on our state and all of its goodness, spreading the word across the globe.

The doorway to Australia

The opportunities are endless in South Australia


of Australia’s premium wine
produced locally


of merchandise exports/year


of energy produced from

8 key sectors

including creative, defence, minerals and energy, food, wine and agribusiness, health, hi-tech, tourism and space
South Australian
businesses registered


Easy to apply. Hard to ignore.
The State Brand. Make it your business.
When you buy South Australian produce, products and services, you’re supporting local people, our community, and the State.

Latest news

Buy SA. For SA. to support our local independent beer industry

There are currently over 80 South Australian breweries in operation across the state and now more than ever, they need our support to stay in business. We encourage all South Australians to Buy SA. For SA. to ensure the continued success of this vibrant industry.

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Buy local this Valentine's Day with a romantic South Australian experience

Treat someone special to a unique and romantic South Australian experience this Valentine's Day. From outdoor adventures, a romantic getaway, or a picnic in the park, there's plenty of ways to spoil the one you love and Buy SA. For SA.

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Brand SA offers festival-goers a sip of SA at The Local Bar in Gluttony

Brand SA is excited to partner with one of SA’s most loved and locally owned festival hubs, Gluttony again in 2024. Brand SA will present ‘The Local Bar’, which will feature an all-South Australian beverage line-up of craft beer, wine, ciders and spirits.

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Local beauty brands to add to your self-care routine in 2024

The allure of clean and locally-sourced beauty products has never been stronger. Here's eight South Australian beauty brands to add to your 2024 self-care routine, to support local and Buy SA. For SA.

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Cellar Door Fest shines a spotlight on SA’s hottest food, wine & spirits producers

Celebrate the best of South Australia at Cellar Door Fest, as more than 100 wineries, distilleries and food producers from across the State come together under one roof at Adelaide Convention Centre.

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Cellar Door Fest

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