South Australia

Celebrating South Australia and supporting all that's local

Here in South Australia, we're a proud bunch, passionate about our people, places, products and produce. At Brand South Australia, we shine a light on our state and all of its goodness, spreading the word across the globe.

The doorway to Australia

The opportunities are endless in South Australia


of Australia’s premium wine
produced locally


of merchandise exports/year


of energy produced from

8 key sectors

including creative, defence, minerals and energy, food, wine and agribusiness, health, hi-tech, tourism and space
South Australian
businesses registered


Easy to apply. Hard to ignore.
The State Brand. Make it your business.
When you buy South Australian produce, products and services, you’re supporting local people, our community, and the State.

Latest news

The Yoghurt Shop

From its humble beginnings at the Adelaide Central Markets, The Yoghurt Shop, a second generation family business now exports across all of Australia, Southeast Asia and the world.

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This Mother's Day, Buy SA. For SA. and give mum a gift that gives back!

When you Buy SA For SA. you’re not just finding a great gift for mum, you’re investing directly in the South Australian economy. Ditch the generic gifts this Mother's Day and choose something local that truly makes a difference!

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Brand SA connects with SA's small businesses during Small Business Week

As part of Small Business Week, Brand SA attended the Small Business Expo to connect with South Australian small businesses and talk to them about the benefits of applying to use the State Brand.

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The State Brand. Make it your business.

Brand South Australia is encouraging all South Australian businesses to apply to use the State Brand. It's free, fast and easy to register to make the most of loyal local support.

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Buy SA. For SA. to support our local independent beer industry

There are currently over 80 South Australian breweries in operation across the state and now more than ever, they need our support to stay in business. We encourage all South Australians to Buy SA. For SA. to ensure the continued success of this vibrant industry.

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Talk to us for all things Brand South Australia