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The State Brand. Make it your business.

Brand South Australia is encouraging all South Australian businesses to apply to use the State Brand. It's free, fast and easy to register to make the most of loyal local support.

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Brand SA Board Members Callum Hann and George Georgiadis with Gluttony Bar Manager Olivia Lilburn and Chris Illman from 23rd Street Distillery.
Brand SA takes centre stage at Gluttony

South Australian food and top Riverland wines and spirits will be centre stage at Gluttony throughout the Fringe as part of a partnership between Gluttony and Brand SA aimed at supporting local businesses and jobs.

Brand SA board smiling
High-profile Brand SA Board assembles to promote South Australia to the world

An acclaimed chef and an award-winning journalist are among a leading group of passionate South Australians appointed to the re-established Brand SA Board – and will promote the state to the world.

New campaigns to support SA’s premium food and wine this Christmas

South Australians are being encouraged to buy, eat and drink local as part of a series of new and revitalised Brand SA campaigns – and support small businesses along the River Murray this Christmas.

The River Murray at sunset
Spend Your Support campaign launched to help River Murray businesses

Small businesses along the River Murray are the focus of a new Brand SA campaign, encouraging South Australians to ‘Spend Their Support’ for flood-affected communities in the lead up to Christmas.

Local South Australian coffee shop
Brand SA rebooted with fresh talent

A talented and experienced brand and marketing manager has been selected to lead the re-established Brand SA within the Department for Trade and Investment.

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Show off your South Australian status

If your organisation is proudly South Australian, it’s time to apply to use the State Brand. This way, everyone knows exactly who you are.