For Business.

You can check whether your business is already registered by contacting us directly. Complete our online contact form or email us to enquire about your registration status. Be sure to include your business name and ABN so we can help you as quickly as possible.

Registered businesses should use the Proudly South Australian logo in their business and on products. A secondary South Australia logo is available where a simpler reference is required. Both logos are available to download from the State Brand Toolkit once your business is registered.

The Buy SA. For SA. logo is a campaign asset and is not intended for use on product packaging. Buy SA. For SA assets are available in the Toolkit and may be used at point of sale and within approved social media templates, in line with the guidelines.

The State Brand logo was updated in June 2026 to provide a more contemporary and versatile way for businesses to show state pride. There’s no expectation to replace or reprint existing products or signage that already feature the previous logo. However, we encourage businesses to use the updated logo where changes are easy to make — such as on digital channels or when producing new or updated printed materials. Consistent use of the State Brand helps strengthen recognition and impact for all South Australian businesses.

Certain assets, such as State Brand logos, require you to be registered to use the State Brand. Visit Access the State Brand to check your eligibility.

You can update your business’s contact details by contacting us directly. Please either fill out our online contact form or email us indicating that you are wanting to update your contact details. Please clearly state your business name and outline the contact information needing to be updated.

Brand SA does not have a business directory. However, you might like to look at the South Australian Business Chamber, who also supports local businesses. Visit their website to view their directory.

There is no cost to use the State Brand, but all registered businesses must confirm eligibility before getting access to logos an other assets.

You will firstly need to be registered to use the State Brand. Visit Access the State Brand to check your eligibility. Once your eligibility is confirmed, you will need to register as a new user in the Toolkit.

Even if you’re already registered to use the State Brand, you’ll still need to create a new account in the Toolkit if you want to access assets. Your existing status as a registered business will give you broader access.

You can see many assets without being a registered business, however by registering and logging in, you’ll get access to additional assets, depending on your status.

Brand SA has limited capacity for paid partnerships, which are carefully selected by our team to ensure strong alignment with our strategic goals. We don’t stock or donate products or merchandise to individual events or fundraisers. Instead, we focus on encouraging South Australians to buy local by supporting businesses through broader marketing campaigns and initiatives, including Buy SA. For SA.

To be considered for Brand SA marketing campaigns, businesses must be registered to use the State Brand. We look to feature businesses that strongly exemplify our State Brand Story. While we can’t promote every business, we aim to showcase a broad range across our social media channels. The best way to leverage the Buy Local message is by using the State Brand logo in your own marketing, and by utlising the assets and templates on the Toolkit. Also, be sure to keep an eye on our website for upcoming Brand Story workshops.

You will firstly need to be registered to use the State Brand. Visit Access the State Brand to check your eligibility. Once your eligibility is confirmed, you will need to register as a new user in the Toolkit. The Brand SA Toolkit will allow you to download counter and shelf signage and social media templates. You can also purchase printed materials and State Brand pins by clicking through to Merchandise on our website.

Buy SA Week kicks off the first weekend in August. Brand SA will invite all registered businesses to submit a special offer, tasting or competition to promote during Buy SA Week. Keep an eye out for our eNewsletter and on our social media channels for when submissions open.

Buy SA Week kicks off the first weekend in August. If you’re interested in including your product in sampling or tasting opportunities during Buy SA Week, you need to be a registered business. Visit Access the State Brand to check your eligibility. If you are already registered, you can email the team at Brand SA with details of your product, and we will consider your request.

Registering with Brand SA allows you to use the State Brand logo across your products, website and signage, clearly identifying your business as South Australian. With 83% of South Australians wanting to support local businesses, registration helps align your brand with local quality and influence purchasing decisions. You’ll also join a network of proud SA businesses and gain access to Brand SA’s State Brand Toolkit, including social media templates, messaging guides and point-of-sale materials, plus opportunities to be featured across Brand SA channels and campaigns.