I’m using the previous State Brand logo — do I need to update it?

The State Brand logo was updated in June 2026 to provide a more contemporary and versatile way for businesses to show state pride. There’s no expectation to replace or reprint existing products or signage that already feature the previous logo. However, we encourage businesses to use the updated logo where changes are easy to make — such as on digital channels or when producing new or updated printed materials. Consistent use of the State Brand helps strengthen recognition and impact for all South Australian businesses.