Comprised of leading South Australians from a variety of sectors, meet the Brand SA Advisory Board members bringing their knowledge, skills and industry expertise to proudly advise and champion Brand SA’s mission to grow and evolve the State Brand, deliver the successful Buy SA. For SA. campaign, and enhance South Australia’s global profile.

Jane Jeffreys
Chair
Jane Jeffreys AM is an experienced company director, and current Managing Director of her own national consulting firm, Jane Jeffreys Consulting. Jane brings more than 30 years of experience working at Executive, CEO and Board level at local iconic organisations including the South Australian Tourism Commission.

Franklin dos Santos
Member
Franklin dos Santos is the Chief Executive Officer of Foodland Supermarkets Australia and has extensive knowledge in premium food and wine and domestic consumption of South Australian goods.

George Georgiadis
Member
George Georgiadis is the Co-founder and Managing Director of Never Never Distilling Co. George brings a wealth of knowledge from his previous experience in the finance sector as well as his current role in the start-up/small business sector and exporting into new markets.

Jennie Zeiher
Member
Jennie Zeiher is an award-winning strategic leader, Co-Founder and CEO of Alussein VFX. Formerly President of Rising Sun Pictures, she led the company to become Australia’s 2024 National Exporter of the Year and is a recognised advocate for film, technology and the use of machine learning.

Kirsty Balnaves
Member
Kirsty Balnaves is President of the South Australian Wine Industry Association and Director at Balnaves of Coonawarra. Kirsty brings over 30 years of experience working in her family business and South Australia’s globally recognised wine industry.

Pauly Vandenbergh
Member
Pauly Vandenbergh is the Co-founder and Director of the Tjindu Foundation. An experienced and influential cultural educator, Pauly also started the fully Indigenous-owned and operated businesses Wanna Mar tuna fishing and Munda Wines.

Rebecca Morse
Member
Rebecca Morse is a well-known media personality, podcaster and social media influencer. She provides publicity for South Australian brands through established platforms and is followed as a trusted South Australian identity.


